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I must confess that genetically I would not consider myself a generous person. In fact I hate giving stuff away. I am a self confessed and proud hoarder. But, I saw this Donate Your Car In Los Angeles initiative the other day on a friends blog, and thought it was a really clever idea, from a marketing and buzz perspective.

These guys are going after the big ticket donations, not just cars, but houses and boats. Which is my kind of charity thinking. If you can pick up a few sales (ahem.. I mean donations..) just a few, not a lot.. you have had yourself a pretty good month. This is the approach I take with my internet marketing businesses and it has worked well for me.

The whole Los Angeles Car Donations concept is also something that is pretty unique. At least in internet circles.. I do not think there is anything like it, at least that I have seen.. which is always a good thing, and can work in your favor in terms of buzz, interest and excitement when people find out about your idea..

They are also savvy from the family side, which is likely their target market.. they give away Free DVDs for Kids with every donation.

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